The marketplace: what it is and how it works?

E-Commerce market is developing very fast, and almost the main players on it are marketplaces like Zakupka.com. Their share today accounts for about half of all online sales, and this figure annually will only grow.

Naturally, skilled businessmen could not help but notice a similar trend, and the majority thought about the transfer of their business to the Internet. But you need to know how to work the marketplace.

In fact, this kind of marketplace, where third-party companies rent e-Commerce and sell their products and services. To accurately understand the working principle of this platform, imagine that you rent the space for a shop in citimall. It turns out that you pay rent and follow the rules of the SEC (schedule, participate in promotions, etc.).

The same is happening in the marketplace. You place the catalog on a site with high traffic and established payment systems and communication with clients, and in return pay a Commission on each sale.

Please note that online platforms can work with suppliers on different terms. According to this criterion, they are divided into two categories:

• working with fulfillment companies provide a full range of services including storage of goods on the website and sending to clients. Usually such sites work with major suppliers, where you have a high daily turnover of goods;
• working "order under the" order — receiving order from customer for a particular product from the catalog, the marketplace sends it to the supplier and he sends it to the buyer.

Most of the online sites belong to the second category. They are usually open for cooperation with new, including start-UPS. Such sites do not participate in the formation of orders and their transmission, but also play the role of the financial agent. That is, funds from the sale of the initially transferred to the account of the company-operator, and only after receipt of the order by the client money is transferred to the seller.

It is worth noting that the marketplace allows you to save money especially during the startup phase of the business. You don't need to invest in developing its own online store and its promotion in TOP search queries. You will immediately receive an online storefront on the site with high traffic, and your task is only to establish a sale.

How to start selling on the marketplace?

The first thing to do is to select a site and to enter into the cooperation agreement. You usually need to collect a package of documents confirming the status of the entrepreneur (individual entrepreneur or legal entity) and the registration of the trademark.

When this stage is passed, it should go in the download directory. And then you need to be careful, because the quality of the filling the commodity cards depends on whether they will buy the client your products.

The card should be several pictures in high resolution, so that potential buyer can examine it before buying. If there is a possibility, it is possible to make a short video.

Mandatory is the presence of key features. They can vary depending on exactly what the company sells. Do not interfere, and a short description of the product. If you can't write such texts, you can always use the extra services of marketplace, obtaining a qualitative description of goods and folders.

Next time — the quality of service. Offer your customers different types of payment and delivery to each buyer picked the easy option. Also important is the speed of the service. Even with high turnover of sales try not to force to wait for their customers or they will buy the necessary thing at competitors.

Overall, this is everything you need to know as a new entrepreneur, to launch the sales on the marketplace. Don't forget that earnings primarily depends on you and your efforts, so don't trust the online site and do everything you can to grow your business.